To better protect your privacy, we provide this notice explaining our privacy practices and the choices you can make about the way your information is collected and used by MWO.
MWO adheres to the U.S. Department of Commerce Safe Harbor framework and the privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access, and Enforcement. For more information on the framework, please visit the Safe Harbor website.
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An overview of the information that MWO may collect
You are able to take advantage of many MWO products, services, and websites without providing any information that personally identifies you. We only collect personally-identifying information when you voluntarily submit it to us.
Sometimes, we need personally-identifying information in order to provide you with the products and services that you request. Depending upon the product or service, we may ask you for a variety of personally-identifying information. This might include, for example, your name, address, e-mail address, telephone number, gender, and birth date. We may also ask for other information about you, such as your credit card information (when you are making a purchase), interests, income, or education level. We consider certain identifying information "sensitive." This includes your credit card number, income level, or any other information that would normally be considered confidential.
You may choose not to provide us with any personally-identifying information. In that case, you can still access and use many portions of our websites; however, you will not be able to access and use those portions of any MWO website that require your personal information.
The MWO website may include community features, such as online forums and message boards. Information that is posted in these areas becomes public information and the use that any third party makes of this information is beyond our ability to control. You should exercise caution before disclosing any personally-identifying information in these public venues. If you elect to submit content that includes information that can be used to identify you, you must assume that the content can and will be displayed on any website on the Internet.
Through certain MWO promotions, you can submit personally-identifying information about other people. For example, you might submit a person's name and e-mail address to send an electronic greeting card; or, if you order a gift online or offline and want it sent directly to the recipient, you might submit the recipient's name and address. Some MWO websites also provide referral services to help you inform a friend about our websites, products, or services. The types of personally-identifying information that we collect about other people at pages like these may include the person's name, address, e-mail address, or telephone number. We will only ask you for the information about your friend that we need in order to do what you request.
In some circumstances, we also collect non-personally-identifying information. When you visit the MWO website, we may collect information such as the type of browser you use, your operating system, your IP address, and the domain name of your Internet Service Provider. This information, by itself, does not permit individual identification, meaning that you will remain anonymous. However, if you elect to provide us with personally-identifying information during your visit, that information may be linked to your IP address.
On our website, we may also use tiny graphic images called pixel tags, web beacons, or clear gifs. These tiny images help us to analyze our users' online behavior and collect other data, such as page views or advertising responses. Pixel tags also allow us to send you e-mail in a format that you can read, and let us know when you have opened an e-mail message from us. Pixel tags may also be used to deliver cookies. Some of our websites also use third-party advertising companies to serve ads when you visit. These companies may use non-personally-identifying information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
We work with reputable third parties that provide data tracking and collection technologies in order to:
The MWO website sometimes may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally-identifying information that visitors voluntarily submit to them in order to participate in the contest, sweepstakes, or promotion. MWO has no control over the third-party sponsors' use of this information. If a third-party sponsor beyond our control will obtain information that you supply us, we will notify you at the time we collect the information from you. For certain promotions, only those who provide us with the requested personally-identifying information will be able to order products, programs, and services, or otherwise participate in the promotion's activities and offerings.
How we use the information we collect
We use the personally-identifying information that you provide us to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs, or services that we believe may be of interest to you. We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.
We may syndicate the publicly available content of our community areas to unaffiliated third-party websites, using RSS or other technologies.
We will use the personally-identifying information that you provide about others only as necessary to provide the products or services that you have requested; for example, to enable us to send them your gifts or cards. If you provide us someone else's personally-identifying information for referral purposes, we may use that information to invite them to visit our websites or to provide them information about our products or services.
If you provide us with your e-mail and/or postal address, we may include that address in e-mail and/or postal address lists that we sell, trade, or rent to third parties. Before sharing your e-mail or postal address with companies not owned by MWO who want to market products or services to you, we will provide you with an opportunity to opt out. You may also opt out of the receipt of any marketing materials from MWO as detailed below.
We may transfer your sensitive personally-identifying information to other MWO offices for internal management and administrative purposes. In addition, your personal data will be transferred to other MWO offices where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. Transfers of personally-identifying information may also be made where necessary for the establishment, exercise, or defense of legal claims.
MWO will only share your sensitive personal information with outside companies or individuals in any of the following limited circumstances:
How we protect the safety and integrity of the information we collect
We take appropriate physical, electronic, and procedural measures to safeguard and protect your personal information. We use a variety of security measures, including encryption and authentication, to maintain the confidentiality of your personal information. We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential. We also take appropriate measures to secure the transmission of sensitive personal information from your computer to the Company's computers. When you transmit sensitive personal information to us, like credit card information, we offer the use of a secure connection to our servers. To the extent you select the secure connection method or your browser supports such functionality, all credit card account information that you supply is transmitted via Secure Socket Layer (SSL) technology. Regardless of these measures, no system connected to the Internet or data transmission sent over the Internet can be guaranteed to be 100% secure. We will provide notice if we become aware of any security breach that may affect any sensitive personal information pertaining to you that we have stored on our systems.
MWO only collects personal information that is relevant to the purposes for which it will be used. Though we do take appropriate steps to review and update the information that we store to ensure that it is accurate, complete, and current, we also depend on you to update or correct your personal information when necessary.
You may correct or delete any or all of the personal information you have provided to us at any time. Many of our websites provide means to review and update the personal information that you have provided on that website. To inquire about personally identifiable information that MWO has collected about you, or about other ways to correct factual errors in that information, please e-mail us at privacy@MWOcorp.com. (Note: Do not use this email address to send questions about your subscription. Rather, send your subscription-related inquiries to firstname.lastname@example.org.) To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections. We will decline to process requests where we cannot verify the identity of the requester. We may also decline to process requests that are automated, repetitive, systematic, or impractical, or that might jeopardize the privacy of others.
In some limited circumstances, such as to resolve disputes, troubleshoot problems, and enforce our policies, we may retain some of information that you have requested us to remove. Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests.
We only use the information we collect for purposes consistent with this policy. If we propose to use your personal information for purposes beyond that explained in this policy, we will provide appropriate notice before doing so and we will provide you with the means to opt out of those uses. We will not use your sensitive personal information for any purposes other than those described in this Policy unless we have obtained your consent.
Your privacy options
If you prefer not to receive communications from other companies, you may choose to remove yourself from any lists that we provide to third parties for marketing purposes by emailing us at emailoptout@MWOcorp.com. You will still receive information from MWO and its various brands, but we will not share your address information with anyone else.
We only want to communicate with you if you want to hear from us. If you prefer not to be contacted at all, you may opt out of receiving any communications from us at any time by notifying us at emailoptout@MWOcorp.com. You may also notify us by sending mail to the following address:
In your request, please tell us what communications you would like to opt out of, what means we have been using to contact you (such as your e-mail or postal address), the date of your request, and a way to contact you in case we need to personally contact you in an effort to comply with your request. We reserve the right to send you certain communications, such as technical alerts, without offering you the opportunity to opt out of receiving them.
If we receive a complaint from you, we will contact you in an attempt to address your concerns. If we are not able to resolve a complaint, we will participate in the appropriate independent recourse mechanism as necessary.
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MidWest Outdoors Ltd. · 111 Shore Drive · Burr Ridge, IL 60527 · (630) 887-7722